Author: Yingqi Wang

During one of our classes, we simulated a fashion show using Miro, which was such an engaging way to explore different fashion styles and better understand the target audience for each. I chose the Preppy style, and diving into it really helped me see how this aesthetic connects with its audience on multiple levels. Mapping…

In a world shaped by scents, I wake up in a peaceful loft, sunlight pouring through the windows. Today is special—I’ve just released my latest invention, a phone that emits fragrances, merging technology with sensory branding. I sip my morning coffee, surrounded by the subtle aroma of bergamot and lavender, curated by my own fragrance…

Our group trip to the V&A Museum started at Elephant & Castle, where we took the Bakerloo Line to Piccadilly Circus, then transferred to the Piccadilly Line to reach South Kensington. To explore our experience mapping tool, we each entered through different entrances to observe the diversity of cultural and artistic styles represented at each…

This week I visited an Aesop shop, not for the first time, but going there again still gave me a distinctive calm, thoughtful and considered personality that comes from the brand. The space is warm and intimate, dimly lit with a light elegance, and natural materials such as wood and stone dominate the environment. From…

Icon is the kind of logo that can be seen at a glance and expresses the meaning directly through the image. I think the most typical example is Apple’s logo. The apple with a bite in it is so similar to the real apple that you can tell what it represents at a glance. This…